Design-it-Yourself Graphic Workshop

PART 1: STEP-BY-STEP DESIGN

Use the typeface as is

Sometimes a typeface is so well designed

that you are better using it as is, without

any modifications. What makes it work as a

logo is the addition of a second, comple-

mentary typeface—typically a complex or

bold face for the main expression,

“Sampler River,” and a simpler face for the

supportive expression, “INN.”

Fit the words together

Another simple technique is to set all the

words in one or two typefaces and size

each word to reflect its importance. The

words are then fitted together like puzzle

pieces. Making one word capitals and

lowercase and another all caps adds a

second level of emphasis and visual ...