
grid, 39, 187
hardware, 177
hook, 17
illustration
artwork and photographs,
184–185
commissioning artwork 185
placement, 188
standardizing sizes, 239
styles of, 287
illustrator, role of, 174
Joint Photographic Experts Group
(JPEG) file format, 21, 177
jolt thinking, 167
kerning, 29
legal issues, 173, 175, 183
letterhead layout, 36–39
license agreement, 27
logo design, 22–23
five fundamentals, 35
techniques, 24–35
maps, 101, 132, 148, 223
mailing, 164, 198–199
guidelines and regulations, 164,
189, 271
lists, 162–163, 199
review, 189
United States Postal Service, 164
marketing plan, 167
masthead, 187
measurement conversion table, 203
mission, 10–11, 160–161
newsletter
defined, ...