Design-it-Yourself Graphic Workshop

STYLE 4

Burst

The success of this style rides on a kind

of subtle visual complexity.

A burst is nothing more than a star

with a small center and lots of points.

Printing it in a light tint in the back-

ground of your design lends the air of an

official document similar to that of paper

money or a stock certificate.

In contrast, the logo is simple and

bold. Though an acronym (using the

initial letter of each word in the name) is

not the ideal way to name an

organization, it is a common solution,

and this is an attractive way to present it.

PART 2: DESIGN RECIPES

What you need

Simple text and shapes can be produced with a

desktop publishing program such as Adobe InDesign,

Adobe PageMaker, QuarkXPress, or Microsoft Publisher.

Note the small but significant difference

between two similar typefaces. The background

“S” is slightly bolder and sleeker. As in the

previous style, if you’re creating a type logo, it

pays to search for the most interesting typefaces.

The initials are grouped on a four-box

foundation. The same design would work with

three letters, perhaps using the last box for the

spelled out name.

Using a draw program, the parts of the letters

that overlap the edges of the box are cut and

removed.

The defining phrase paragraph and the

company name are sized as if to fill invisible

boxes on the top left and bottom right.

The burst is created using the polygon or star

tool of your desktop publishing or drawing

program. The only difference is that the star,

instead of having the conventional five points,

has 500 points.

SOURCES Type families:

Interstate, Font Bureau,

617-423-8770,

www. fontbureau.com;

Minion, Myriad,

Adobe Systems, Inc.,

800-682-3623,

www.adobe.com/type.

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STYLE 4: BURST

DESIGN RECIPES: BURST

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Letterhead 8.5 W by 11 H inches

DESIGN RECIPES: BURST

Letterhead

1 Burst 500 points 2 Defining phrase Myriad Regular, 6/10pt, align left;

3 “SFAS” Interstate UltraBlack, 52pt; 4 Organization Myriad Regular,

10.5/10.5pt

, align left; 5 Letter body Minion, 12/18pt, align left;

6 Address M

yriad Regular, 7.5/10pt, align left

Business Card, Front

7 Address Myriad Regular, 7.5/10pt, align left; Title Myriad Regular, 7pt,

align lef

t; 8 Defining phrase Myriad Regular, 4.5/7pt, align left; “SFAS”

Interstate UltraBlack, 39pt; 9 Organization Myriad Regular, 8.5/8.5pt,

align lef

t

Business Card, Back

10 Text M

yriad Multiple Master (MM), 700bd, 300cn, 8/12pt, align left

Envelope

11 Address Myriad Regular, 7/9pt, align left; 12 “SFAS” In

terstate

UltraBlack, 39pt; Defining phrase Myriad Regular, 4.5/7pt, align left;

Organization Myriad Regular, 8.5/8.5pt, align left

Co

lor

Printed in four-color process (see Step 9.3) using values of cyan,

magenta, yellow, and black (CMYK) as defined on the color palette

below. Actual color will vary.

Business Card, Front

3.5 W by 2 H inches

Business Card, Back 3.5 W by 2 H inches

Envelope, Commercial 9.5 W by 4.125 H inches