
STYLE 16
Photographs
When you think about designing a logo,
a photograph is probably not the first
solution that comes to mind. That is what
makes the style so enticing.
A photograph adds something to a
design that a drawing cannot—
evidence. It gives the reader a sense that
they are witnessing the benefit of using
your organization with their own eyes.
Would you visit a resort that is
unwilling to show you a photograph of
its facilities? Or buy a deck from a builder
who shows no examples? If your story is
enhanced by visual evidence, a
photograph is a persuasive way to
provide it.
SOURCE Illustrations:
Home photographs from
Home Comforts from
PhotoDisc, 800-979-4413, ...