April 2007
Beginner
312 pages
11h 11m
English
Content preview from Design-it-Yourself Graphic Workshop
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PART 1: STEP-BY-STEP DESIGN
STEP 6
Choose Your Tools
It wasn’t long ago that the headline
shown above cost $12 to set. That’s right,
as recently as the 1980s it was not
unusual for a designer to pay $4 or more
per word to have headline-sized words
set on a machine called a Typositor. The
words were cranked out, letter by letter,
on strips of photographic paper,
trimmed, lined up, cemented to a
paste-up board, and burnished down.
Designing something as simple as a
letterhead was expensive and time-
consuming, and it required significant
mechanical skills.
Today, the financial and mechanical
barriers are all but gone. With a personal
computer and some specializ ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.