Design-it-Yourself Graphic Workshop

STYLE 1 (6 PAGES)

Ad Banner

There are lots of reasons most publishers

do not include advertising in their

newsletters—dilution of the message,

limited space, lack of resources to sell

and coordinate placement, and so on.

Here’s a simple solution that buys

you the best of both worlds—editorial

and design integrity plus a way to

generate revenue.

At the bottom of each inside page is

an 8 by 0.75 inch strip, perfect for a

banner-like ad. Instead of having to

design around odd-shaped ads, you can

sell this space to noncompetitive

businesses that want to reach your

audience. Allow them the freedom to

sell—but maintain visual control—by

restricting the ads to black-and-white ...