April 2007
Beginner
312 pages
11h 11m
English
Content preview from Design-it-Yourself Graphic Workshop
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STYLE 19
Scribbles
Those years of scribbling and doodling in
idle moments are about to pay off.
Scribbles make great logos. They
portray a relaxed, lighthearted attitude
that may not be appropriate for a law
firm or an elegant hotel, but perfectly
suited to hundreds of other types of
organizations.
The key to success is to find a natural
artist. If you can’t do it yourself, recruit
someone with particularly good
handwriting. Sometimes even children
can invent natural, free-form scribbles
that make excellent logos.
PART 2: DESIGN RECIPES
SOURCE Type families:
Airstream, Frutiger,
Minion,Adobe Systems,
Inc., 800-682-3623,
www.adobe.com/type.
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