Direct Selling For Dummies

Chapter 10

Coaching Your Host

In This Chapter

Understanding the key role hosts play in your business

Figuring out why hosts do what they do

Coaching on attendance

Maintaining excitement and engagement

Keeping your host informed

Coaching online

When you want to reach new people with your products, services, and opportunity, the most efficient way is to do a party (also sometimes called a show, workshop, class, herbal hours, or trunk show). When people host your event, whether in their home, workplace, or service establishment, they are lending their excitement and circle of friends to you for the evening. That means they become your business partner for the evening. The company usually gives them rewards for taking the time and introducing the product line to a new group of people.

Your host wants to have a successful evening even more than you do — after all, you’re investing your ...