Chapter 20
Networking to Grow Your Reach
In This Chapter
Seeing why networking is so important
Becoming business best friends
Obtaining referrals
Attending networking events
Assembling an advisory board
In direct sales, as in any kind of business for that matter, it’s important to network. Engagement and communication are how you grow a strong circle of professionals, community members, and friends. Networking is a catalyst for success.
In business, return on investment (ROI) measures the success you receive from investing in your business through actions that are monetized — advertising, for example. Return on relationships (ROR) in the business world describes the success we receive from building authentic relationships with our customers, community, and others. Establishing these relationships online, within your community, and at professional events grows your customer base and helps you reach more people every day. Always be on the lookout for community or chamber of commerce ...
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