Fundamentals of Communications and Networking, 3rd Edition

The Web’s Impact on Business

Easy and reliable access to the Internet and the web changed more than just how people communicate. It also revolutionized how organizations conduct business. Physical places of commerce, often called brick-and-mortar stores, now have global reach by extending business to include customers that are not geographically nearby the physical store. The practice of doing business with remote customers over the Internet is commonly called e-commerce. E-commerce changed how organizations carry out business transactions, and the web changed how organizations market their goods.

E-commerce Business Models

Today’s customers can use e-commerce to buy goods and services from a vendor online. In current business environments, ...