CHAPTER SUMMARY
Today’s businesses encounter many challenges. The demands of the hyperconnected world place new expectations on organizations of all sizes. Customers demand immediate access to information and assistance. Organizations that want to meet these problems and flourish must understand their customers and their needs. They also must learn emerging techniques and tools to address the ever-changing needs of connected customers. UC can provide solutions to most communication challenges. This is the case only if they are applied in the correct context. Applying the right solution to the wrong problem only makes matters worse.
Organizations of all sizes must follow a formal approach to solving these problems. Identify a business problem, ...
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