January 2021
Beginner
565 pages
19h 27m
English
© escyth/Shutterstock
Solving Today’s Business Communication Challenges |
CHAPTER 2 |
PEOPLE TODAY HAVE VERY DIFFERENT COMMUNICATION EXPECTATIONS than they did even a few years ago. Today’s public expects immediate responses to questions and concerns. They want to feel their input is worth an organization’s undivided attention. Organizations of all sizes must be more responsive to this growing consumer expectation. They must provide the reassurance that they are ready to meet customer needs. They also must support effective communications with increasingly responsive personnel, technology, and business partners.
All types of organizations ...