O'Reilly logo

How to Lead, 5th Edition by Jo Owen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5

Communicate your future perfect idea

So you have your future perfect idea, but how do you communicate it? If you launch into your 200-page PowerPoint presentation, you are not likely to succeed. Inflicting death by bullet point is not a good way to treat your team. Equally, if you stand on your desk and announce that you ‘have a dream …’, your team may quietly arrange some psychiatric help for you.

Fortunately, you do not need to be a great orator like Pericles, Churchill or Martin Luther King. All you need to be able to do is tell a story, and we can all do that. It should be a simple story, in three parts:

  1. This is where we are and why we must change.
  2. This is where we are going and what it means for you.
  3. This is how we will get ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required