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How to Lead, 5th Edition by Jo Owen

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Chapter 7

Sell your idea

If you want to lead, you have to sell. The more you advance as a leader, the more of a salesperson you become. You will find that you are having to sell your ideas, your vision, your priorities and your solutions to your team, your colleagues, bosses and stakeholders within and beyond the firm. It pays to know how to sell your ideas.

There are three keys to selling your idea:

  1. Listen.
  2. Prepare and question.
  3. Know your idea.

Listen

We all have great ideas, especially after a few drinks with our friends. In the cold light of day, most ideas vanish as fast as a vampire fleeing the dawn. The first test of any idea is whether anyone else believes in it and is ready to back it. So how do you build your coalition of support? ...

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