O'Reilly logo

How to Lead, 5th Edition by Jo Owen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 31

Present to persuade

The Bambara are the largest farming tribe in Mali. They are largely illiterate. But they regard words as being close to gods. They say: ‘Words create whole new worlds in the mind; words make people do things; words separate humans from beasts.’ Words are powerful. The Bambara say that ‘words should be forged like a blacksmith, woven like a weaver and polished like a cobbler’. Not surprisingly, they value restraint in how people talk – better to talk little and well than to talk for the sake of it.

Words can have as much power in the management tribe as they can in the Bambara tribe. We cover the art of communicating, motivating, influencing and coaching one to one in other chapters. Here we will look at the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required