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The final direction allowed for total user participation. The logo is simply the word i.materialise handwritten by different customers and
uploaded to the i.materialise website. With an iPad, customers can write their logo directly onto the screen.
The i.materialise website rotates the logo constantly. The concept
works especially well for individual designers, pr
oviding them
with a handwritten logo to use on everything from products to
business cards. The identity system has also extended to product
packaging.
The first of three directions Branding Today explored for the
i.materialise logo used the initials IM (“I am”) to reference the
personal ...