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What could break more rules in wine
branding than hot, magenta pink?
The bold color scheme of magenta,
black, and white was a direct result
of a positioning based on personal-
ity. As was the use of two opposite-
personality fonts in the logo mark:
Baskerville, a serif font created in the
mid-eighteenth century, and Gotham,
a geometric font developed in 2000.
Elements of the W are positioned to
complete the A, but the two are not
blended together, however, and this is
on purpose. The line created by the brand name, also in Gotham,
visually cuts through the scene.
“The coexistence of organic and geometric shapes, curves and
straight lines, define ...