August 2012
Intermediate to advanced
192 pages
6h 44m
English
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Lippincott produced a stacked logo as well as a horizontal ver-
sion that could curve around the tire wall, making the most out of
the four-letter name. Most tire brands have longer names, which
help in this instance.
Above Left: Different aspects of the elephant express different characteristics. Lippincott wanted to convey its durability and so drew the
body in profile. Above Right: Design trials for the elephant icon first put the animal on wheels. A later trial had to be adjusted because the
line of the ear formed the number 4, which is unlucky in Chinese culture.
The identity launched in early 2010 and appeared on tires by the
middle of that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.