LogoLounge 7

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SALT did make a 2-D version to be used in print and on collateral

such as t-shirts. This logo also works well, as it captures the sense

of the seen and unseen letterforms that the fog in the final logo

created through color and animation.

The solution uses digital technology to make the

fog look as though it is moving around the let-

ters. The designer also created two-dimensional

versions that convey the sense of the letters

appearing and disappearing with a simple

black-and-white line.

Bus shelter posters as well as Design Week brochures play off

the color scheme. The designer wanted to create a base for a

dynamic identity that can evolve from ...