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The final logo establishes the startup as a professional consul-
tancy while not coming across as too corporate.
“You know not to expect the next giant agency when you see the
identity,” Carbone adds. “It’s approachable and authentic. It’s not
trying to be more than the new consultancy can deliver.”
The Pool is what it says it is: a new brand consultancy composed
of marketers from all backgrounds who pool their resources and
talents to help drive their clients’ business growth. Founded by
three seasoned advertising executives, The Pool provides a cross-
discipline approach to strategic business development, offering
services in brand vision and ...