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Left: The brand strategy called for smaller retail spaces and more
direct, branchless banking.
Center: The design team created looks for basic applications,
from corporate stationery to debit cards.
Siegel+Gale designed a unique style
of photography for the Equa bank
website, incorporating a cut-out
approach and image selection in
stark contrast to the familiar stock
photography used by most banks.
The graphic system poses the high-
lighter colors of pink, blue, yellow,
and green against black, a scheme
that is simple yet eye-catching.