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Miller. “It strongly signifies the Brazil-

ian connection, and at the same time its

anamorphic qualities allow us to project

human feelings and emotions onto the

mark. The curious, clever, and fun nature

of monkeys is what makes it so compel-

ling as a logo element.”

Miller sketched up a number of different

monkey images. He wanted to show him in

motion, with an active tail, and realized that

if the monkey appeared stretched in profile,

the form could afford more design oppor-

tunities once the designers got into physi-

cal manifestations of the logo. He involved

the spit to get the monkey climbing and

then stepping along it, and added a fork ...