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A palette of earthy, natural tones—lilac, sky blue, turquoise, navy,
brown, and orange—add friendliness and subtlety. The team
reworked the color scheme many times, adjusting each shade
until it was just right. The combination had to be lively and atten-
tion grabbing, yet modest at the same time. The solution plays
with the effects of overlapping the animal shapes, which also
expresses the brand’s message of embracing and respecting
animals.
The logo has been applied to the ISAC Hong Kong website, the
organization’s Facebook page, and its business card design. It
illustrates what ISAC is all about: connecting animals and humans
in a decent ...