Skip to Main Content
LogoLounge 7
book

LogoLounge 7

by Bill Gardner, Anne Hellman
August 2012
Intermediate to advanced content levelIntermediate to advanced
192 pages
6h 44m
English
Rockport Publishers
Content preview from LogoLounge 7
62
LogoLounge 7
Design Firm
SALT Branding
Milliken & Company
Identity Redesign
Client
Project
The identity system Milliken & Company unveiled in April 2011 was the
culmination of an entirely new business strategy. Appearing first at a
company-wide launch, the identity centered on a redesigned logo: a blue
handwritten mark that broke free from its predecessor of forty years, the
stark black-and-white M that stood for quality in textile manufacturing.
Almost immediately, onlookers realized where they had seen the handwrit-
ing before: It belonged to Roger Milliken, the company’s beloved CEO of
sixty-five years, who had passed away in December 2010.
Milliken’ ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

LogoLounge 6

LogoLounge 6

Catharine Fishel, Bill Gardner
LogoLounge 8

LogoLounge 8

Bill Gardner, Anne Hellman
LogoLounge

LogoLounge

Bill Gardner, Catharine Fishel
LogoLounge 5

LogoLounge 5

Bill Gardner, Catharine Fishel

Publisher Resources

ISBN: 9781592537273