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LogoLounge 7
Design Firm
SALT Branding
Milliken & Company
Identity Redesign
Client
Project
The identity system Milliken & Company unveiled in April 2011 was the
culmination of an entirely new business strategy. Appearing first at a
company-wide launch, the identity centered on a redesigned logo: a blue
handwritten mark that broke free from its predecessor of forty years, the
stark black-and-white M that stood for quality in textile manufacturing.
Almost immediately, onlookers realized where they had seen the handwrit-
ing before: It belonged to Roger Milliken, the company’s beloved CEO of
sixty-five years, who had passed away in December 2010.
Milliken’ ...