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white backgrounds throughout the identity
system. What’s remarkable about it is that
in both environments it appears to “light up”
whatever it is near, like a light that appears
out of nowhere, just when you need it.
“The new logo is a hot star, burning bright,”
says Jason Lowings, design director at ven-
turethree. “It sits alongside customer and
product imagery to show how Star TV lights
up people’s lives with great content, prod-
ucts, and the best technology.”
The new identity launched in April 2011, on
the same day that the network introduced
four new high-definition channels to India
and the world, including Star Plus, the first
Hindi entertainment ...