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of ordering from a restaurant? After many trials, the team settled
on Proxima Nova for its clean, geometric feel and humanistic
proportions.
Menu Cover Depot, complete with brand name and logo, launched
in early 2012.
The online company Menu Cover Depot provides a one-stop
source where restaurants around the world can shop for, cus-
tomize, and purchase their menu covers. But like any startup, at
first the business did not have a name. Jacob Cass, the founder of
Just Creative Design in New York (he hails originally from Sydney,
Australia) worked with the company to design its brand identity
from the ground up.
The first step was to settle on ...