LogoLounge 7

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Because of this you can see a certain easiness and ‘erraticness’

of form in the logo.”

He began his work with a group of haphazardly crossed strands or

threads that evoke fabric seen through a microscope. He then spun

the threads to create a circular form resembling a flower’s center.

The final image has traces of the way a photogram illuminates

flower petals, balancing nature with a touch of the artificial. The

flower shines with vibrant, almost electric color. Shyam paired the

icon with a thin, light font to balance the denser areas and overall

vibrancy of the mark.

With the black-and-white base of the flower icon, Shyam could

create versions ...