FOREWORD
Whenever I talk to people at a conference about SharePoint, invariably I am approached by some-
one — who has never worked with SharePoint before — and asked, “So, what is SharePoint? What
does it do?” These questions tend to fl ummox me a little, because SharePoint is an extremely fl exible
tool that can do just about anything. Companies use SharePoint to put up small internal sites for
specifi c projects, huge corporate intranets, extranets for those working at home or abroad, or even
Internet-facing websites. In fact, if you’re the average Internet user, I’d bet you’ve visited quite a few
sites in just the last week without realizing that they were built on SharePoint.
Of course, it’s no longer enough to be simply functional. Today, experiences must be eye-catching,
clean, and designed specifi cally for their own purpose. It’s vital that with a single glance, a user
knows where they are and what they can do on the site. Providing that kind of experience involves
at least a few elements of custom design.
While the new theming engine in SharePoint 2010 is quite powerful and allows you to pick any
custom colors and fonts you’d like to use to theme your site, colors and fonts are often just a piece
of the larger design. Custom images, layouts, navigation, site structure, and more are vital parts
of a custom design, but using those with SharePoint can require specifi c knowledge of the way
SharePoint works and how to fi t branding into it.
If anyone knows about branding Sha