Professional SharePoint® 2010 Branding and User Interface Design

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What Is SharePoint Branding?

WHAT’S IN THIS CHAPTER?

What is branding?

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Why brand SharePoint?

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How branding works in SharePoint

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If you have picked up a copy of this book, you probably already have the desire to take con-

trol of the way your SharePoint sites look. Maybe this means that you want to make your

SharePoint portal look more like your legacy corporate Internet site. Or maybe you want to

make your new SharePoint site look cutting edge and interesting. Or maybe you simply want

your site to not look like a SharePoint site. Regardless of the reason, you’ve decided that con-

trolling the look and feel of your SharePoint site is important.

The goal of this book is to provide you with all the tools you need to brand your SharePoint

sites. This chapter starts at a high level with overviews of concepts you need to understand

before diving into branding. (The topics will become increasingly more granular as the book

progresses.) Whether you are unaccustomed to design work or someone who does SharePoint

design full-time, there is something in this book for you. By the time you have completed all

the chapters, you should have a solid understanding of the tools you can use, as well as how

best to use them, in your own branding endeavors.

As your starting point, this chapter will give you, at the highest level, an understanding of what

branding is and why it is important. You will ge ...