
How Branding Works in SharePoint
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order to access a secure site, where they can collaborate with users from inside the company. For
example, a manufacturing organization might have an extranet site to allow distributors to log in
and place orders or to get other information to help them sell the organization’s products.
The biggest challenge with extranets is usually security. Most organizations want external users to
be able to log in to see what they need to see, but no more. Maintaining this balance of security can
be tricky. From a branding perspective, it usually means that you must ensure that your branding is
consistent across all areas of the site, especially those that business partners will be using.
HOW BRANDING WORKS IN SHAREPOINT
Before diving into the specifi cs of creating branding in SharePoint 2010, it’s important to under-
stand some of the key ways in which branding can be applied in SharePoint. The following sections
examine these key concepts in detail.
Themes
Imagine that you want to make some changes to spruce up your home. Maybe your house has a
dated feel to it, and you want to make some changes that can be done relatively quickly and easily.
Your budget is limited, so you decide to paint the walls with a brighter and more appealing color. In
SharePoint terms, this would be equivalent to applying a theme. Technically speaking, themes can
be thought of as ...