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Quantitative Analysis for Management, 13/e
book

Quantitative Analysis for Management, 13/e

by Barry Render, Ralph M. Stair, Michael E. Hanna, Trevor S. Hale
January 2017
Beginner to intermediate
280 pages
217h 11m
English
Pearson
Content preview from Quantitative Analysis for Management, 13/e

1.2 Business Analytics

Business analytics is a data-driven approach to decision making that allows companies to make better decisions. The study of business analytics involves the use of large amounts of data, which means that information technology related to the management of the data is very important. Statistical and quantitative methods are used to analyze the data and provide useful information to the decision maker.

Business analytics is often broken into three categories: descriptive, predictive, and prescriptive. Descriptive analytics involves the study and consolidation of historical data for a business and an industry. It helps a company measure how it has performed in the past and how it is performing now. Predictive analytics is ...

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Publisher Resources

ISBN: 9780134543161