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Quantitative Analysis for Management, 13/e
book

Quantitative Analysis for Management, 13/e

by Barry Render, Ralph M. Stair, Michael E. Hanna, Trevor S. Hale
January 2017
Beginner to intermediate
280 pages
217h 11m
English
Pearson
Content preview from Quantitative Analysis for Management, 13/e

3.7 How Probability Values Are Estimated by Bayesian Analysis

There are many ways of getting probability data for a problem such as Thompson’s. The numbers (such as 0.78, 0.22, 0.27, and 0.73 in Figure 3.4) can be assessed by a manager based on experience and intuition. They can be derived from historical data, or they can be computed from other available data using Bayes’ Theorem. The advantage of Bayes’ Theorem is that it incorporates both our initial estimates of the probabilities and information about the accuracy of the information source (e.g., market research survey).

The Bayes’ Theorem approach recognizes that a decision maker does not know with certainty what state ...

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Publisher Resources

ISBN: 9780134543161