August 2004
Intermediate to advanced
656 pages
15h 28m
English
This should all make sense in for-profit companies, but what about not-for-profit organizations? Take the government, for example. The goal of government is discussed in detail in Chapter 18, but we should agree that the goal of government is not to make a profit. Nonetheless, the government does deliver products and services. The products are things such as public roads and bridges, parks, public buildings, etc. The services are things such as education, public libraries, fire and police protection, etc. These are delivered to the residents, but not through a marketplace. People don't buy government products and services in the same way that they buy, say, televisions and microwave ovens. There's ...
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