Chapter 21. GOALS
Kathryn then broke everyone into groups of two or three and asked each group to propose a list of results categories that might serve as the team's scoreboard. "Don't quantify any of this yet; just create the categories."
Within the hour, the group had generated more than fifteen different kinds of results categories. By combining some and eliminating others, they narrowed them to seven: revenue, expenses, new customer acquisition, current customer satisfaction, employee retention, market awareness, and product quality. They also decided that these should be measured monthly, because waiting a full quarter to track results didn't give them enough opportunities to detect problems and alter activities sufficiently.
Unfortunately, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access