Chapter 26. APPLICATION
Kathryn wasted no time. "Okay, here's the deal. Before we leave this meeting, we are going to establish something I call our overarching goal for the rest of the year. There is no reason that we can't do this now, right here, today. Someone take a stab."
"What do you mean exactly?" Jan asked. "Like a theme?"
"Yeah. The question we need to answer is this: If we do anything between now and the end of the year, what should that be?"
Nick and JR responded in unison. "Market share."
Heads around the table nodded, except Martin's and Jan's. Kathryn called them out.
"You two don't seem convinced. What are you thinking?"
Martin explained, "I think it's product improvement."
Jan added, "And I'm not so sure that cost containment isn't our ...
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