April 2009
Intermediate to advanced
256 pages
5h 53m
English
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The Double Long Tail
By empowering advertisers who would otherwise have little or no access to the mass media due to their limited financial resources, Google has democratized advertising and dramatically expanded its base of ad revenue. Today, a very large part of its sales revenue comes from hundreds of thousands of advertisers who would be considered too small for traditional media to cater to.
In his work The Long Tail, Chris Anderson describes a "long tail" as the very long, gentle slope of a graph comparing number of receipts per user and total number of users.[18] On the graph, the long slope is shown in light gray. The farther you go along the line, the lower the amount of each sale made to each advertiser, but the greater the number of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.