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The Google Way
book

The Google Way

by Bernard Girard
April 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
No Starch Press
Content preview from The Google Way

Management: Overcoming Complexity

Winning these different fights won't be easy. But the principal challenges could well come from within Google itself. The main challenge is the business's increasing complexity, which can't be solved simply by hiring more staff. Google will also have to take the following things into account:

  • Greater market diversity

  • A richer commercial offering

  • An increasing overlap of economic, political, and technical issues

  • Technical problems that are extremely difficult to solve, like machine translation and the indexing of sounds and images

In 1955, Edith Penrose, an American economist (well known for her contribution to the resource-based view of strategic management) published a paper called "Limits to the Growth and Size of ...

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Publisher Resources

ISBN: 9781593271848Errata