If asked to describe Google in a few words, you might call it "an innovation machine." Hardly a month goes by, often not even a week, without an announcement from Google regarding some sort of new release.

Anyone in the tech industry knows that innovation is essential, and the fact that Google innovates is certainly nothing new. But what Google understands better than other companies is that innovation for the sake of innovation isn't enough to protect a company from increasing competition.

As you'll recall from Chapter 1, software receives weak intellectual property protection, and California's liberal legal climate disallows noncompete clauses in employment contracts. New ideas don't remain new for long before ...

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