Chapter 5. THE 20 PERCENT RULE
Recruiting the best people is good; keeping them is a lot better. This is why Google works so hard to offer its employees more than just financial motivation.
Psychologists who study employee behavior define two types of motivation: external, or extrinsic, and internal, or intrinsic. Intrinsic motivation comes from within the employee, from the employee's interest in a task, and the satisfaction that comes from doing a job well. Extrinsic motivation comes from outside the employee, essentially from rewards such as bonuses, raises, or changes in responsibilities.
Like other companies, Google uses external motivators. Many Google employees are making plenty of money, as you can easily see by counting the luxury cars ...
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