Chapter 16. CAN GOOGLE EVADE CONFORMITY?
Like all fast-growing startups, Google has learned that the path of growth is littered with obstacles—shareholders who want to impose conventional management standards; customers, vendors, and staffers who complain about what they perceive as an anarchic atmosphere; executives stuck in the Peter Principle mold (in a hierarchy, every employee tends to rise to his level of incompetence); and obliging managers who forget that yesterday's victories don't always herald tomorrow's successes. None of these afflictions alone is usually fatal, but in general, they lead companies astray from the source of their originality and initial success. These are the risks of falling into conformist management.
In this chapter, ...
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