April 2009
Intermediate to advanced
256 pages
5h 53m
English
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New Competitors with Different Economic Models
These arguments invite a closer look at the Internet advertising market. As anyone who follows search advertising knows, Google dominates not only because it dominates the search market but also (and this reason is too often neglected) because Google delivers. Advertisers spend more on Google than any other search engine because it offers them the best results—the best click-through rate (CTR), the best conversion rate, cost-per-click, cost per order, and so on.
But all of this can change. Dominating the search market does not automatically translate into dominating the advertising market, and competing search engines are always working to improve their performance. (And they have smart engineers, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.