The Google Way

Confidence and Privacy Concerns

Confidence and privacy concerns focus on the core of the company's business model. When advertisers criticize Google for not giving them accurate information about the people who click their ads, they bring up a touchy point. Google provides free search, and users do not have to register. So users haven't agreed to provide the information that advertisers want. But that doesn't mean Google lacks information about its customers. On the contrary, it knows a lot about them.

Google's customer information mostly derives from its collection of technical information through the use of cookies (small bits of code that are written to your hard drive by websites you visit) and server logs, which collect information using your ...