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The Google Way
book

The Google Way

by Bernard Girard
April 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
No Starch Press
Content preview from The Google Way

The Rise of eCommerce

When times are tough, consumers price shop. And what better way to price shop than with a search engine like Google? But electronic commerce is still only in its infancy. According to the US Census Bureau, in 2008 online shopping accounted for less than 5 percent of all retail shopping.[164] This surprisingly small number leaves a large margin for growth.

The growth of eCommerce is naturally friendly to search engines since consumers turn to them when looking for a product online. For example, a Performics study conducted in 2007 showed that 70 percent of US mothers who shop online price-shop online before purchasing, and 57 percent shop online before purchasing in a brick-and-mortar store.[165] Why is online price-shopping ...

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Publisher Resources

ISBN: 9781593271848Errata