Human Resources: The Other Side of the Coin

Google's approach to human resource management has contributed greatly to its ability to attract and keep high-quality staff in an industry that experiences extremely high turnover (often more than 20 percent a year). But will its HR model last?

Google faces two risks that must be watched more closely: the risk of creating a caste system within the company and the risk linked to the unintended consequences of Google's compensation policy. I mentioned previously that engineers can devote 20 percent of their time to personal projects but sometimes use more. This attractive perk is reserved for engineers exclusively—and for good reason. Administrative or sales personnel would have a difficult time developing ...

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