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The Google Way
book

The Google Way

by Bernard Girard
April 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
No Starch Press
Content preview from The Google Way

Products That Work Are Sticky

One challenge that Google will continue to face in the Internet world is that products are sticky, especially when they get the job done reasonably well. Customers tend to continue using familiar products even when a new, better product comes along. Being first to market pays, even if first isn't always best. If someone has been using MapQuest for years, or even Yahoo! Maps for that matter, that person is likely to visit his old, familiar service when looking for directions. The tried and true is safe and easy, and people don't always want to put the additional effort into using a new tool like Google Maps, even if the tool is more powerful than its competitors.

Video and mapping products might escape this problem ...

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Publisher Resources

ISBN: 9781593271848Errata