April 2009
Intermediate to advanced
256 pages
5h 53m
English
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Understanding User Behaviors
By obtaining more direct information on what users do, a company can bring its customers closer to everyone involved in supplying the products. At the same time, engineers tend to abandon the defensive attitude they often display when marketing staff or salespeople try to give them advice on what products to create.
Odd as it may seem, customers have a singular advantage over all these professionals: They make the ultimate decision about a company's future products and services. And, ironically enough, sales automation actually improves the ability of those in charge of the company to listen to their customers. By "depersonalizing" the sales process, managers are able to follow and observe actual customer behavior, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.