December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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001 |
A/B Testing |
Comparing two versions of a design to see which performs better against a predetermined goal
- A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business objective.
- Tests are run by randomly assigning different people down two paths—the “A” test and the “B” test—until a statistically relevant sample size is reached.
- Testing can assess design aspects such as different treatments of text copy (tone, length, and font size); form elements (how many, layout, and which are required); and different treatments of the button or call to action (page placement, size, color, and labeling).
- A/B testing won’t help you understand why the design ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.