December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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007 |
Behavioral Design |
The intentional use of design to influence people’s behavior, translating insights from different disciplines into design techniques applicable to interfaces, products, services, and environments
- Behavioral design involves a multidisciplinary approach, drawing on knowledge and models from other fields relating to how people think and act, and applying those insights in design.
- There are some useful cross-domain, cross-disciplinary concepts to frame our thinking about how to influence behavior through design, such as enabling (making a certain behavior easier for someone to do), motivating (trying to get someone to want to perform or not perform a particular behavior), and constraining (making an undesired behavior ...
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