December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Cognitive Mapping |
A visualization technique that reveals how people process and make sense of their experience
- Cognitive maps are most effective when used to structure complex problems.
- It is designed specifically as a decision-making tool that can inform strategic direction.
- Unlike concept maps or mind maps, the format and structure require no central focus of visualization.
- Nodes of a cognitive map are made up of the exact words and phrases spoken by participants.
- Each node can have as many incoming and outgoing associations as necessary and are read as causal pathways: for example, node x may imply node y.
- Cognitive mapping can facilitate the note-taking process during interviews and when transcribing text-based qualitative data. ...
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