December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Personas |
Representative human profiles based on archetypal descriptions of users from research
- Personas are crafted from information collected from real users through sound field research and captures common behaviors in meaningful and relatable profiles.
- Personas are useful in humanizing design focus, testing scenarios, and aiding in design communication.
- Human descriptions facilitate easy empathy and communication, while distinctions create useful targets for responsible design.
- Affinity diagramming or other methods can be used to cluster similarities across users to form archetypes.
- Personas are typically page-length descriptions, with a name, a photo, and a story describing key aspects of life, goals, and behaviors.
- Personas ...
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